That leaves a lot of beta men spending their 20s out in the cold. Greg, a 38-year-old writer from Melbourne, started adult life shy and lonely. ''In my 20s, the women had the total upper hand. They could make or break you with one look in a club or bar. They had the choice of men, sex was on tap and guys like me went home alone, red-faced, defeated and embarrassed. The girls only wanted to go for the cool guys, good looks, outgoing personalities, money, sporty types, the kind of guys who owned the room, while us quiet ones got ignored.''